'Russia’s protracted recession: How consumers and businesses are coping?'. Annual PWC survey

About the survey After lengthy boom times, Russia’s consumer market is now undergoing a sharp contraction that is ushering in fundamental change. We believe that the effects of this protracted downturn will be severe and will radically alter the consumer and business landscape for years to come. In light of this, we have conducted this survey for the second year in a row to track what the most significant changes are and how attitudes and perceptions among consumers and companies alike are being reshaped by the “new normal”.

We hope that our findings will give businesses and investors the insight they need to assess the opportunities and risks in Russia as well as provide clear-cut guidance for developing future strategies.

- Key questions covered

• How is the economic downturn affecting companies and consumers?

• What are the short- and long-term expectations for the duration of the current economic situation?

• How are consumers changing their spending habits as a result of the crisis?

• Can we expect similar trends to roll over into the post-crisis period?

• What will Russia’s post-recession consumer market look like?

• Is the crisis affecting consumers across different segments?

• How are companies adapting to the new realities?

• How can companies best post-recession?


Read / Download the annual PwC survey

Alberto

Spanish & Russian Business Association

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